Impact 18 Homepage

September 19-21

Setting the stage for a creative collaboration of top digital marketing experts at one of Las Vegas' iconic venues

At IMPACT18, you’ll learn the best practices and techniques to build market share and business growth from the industry’s leading experts, explore the latest tools and trends, and network with local and global leaders and professionals. Join us and discover ways to increase value to your organization and the digital marketing community.

IMA Conference Topics

Social Media Marketing Technology

AI Innovation

Traditional Digital Marketing

Executive Industry Briefing

Emerging Technology

Swim Lanes: DMR Impact18

Market Dynamics / Trends / Macro Forecast

Today’s market is changing at a faster pace than ever before. Who are the winners and losers? Why are some companies skyrocketing while others are left on the sideline?

Marketing With the Big 3 (Google, Facebook, Amazon)

What are Google, Facebook and Amazon marketing programs up to and how will it impact strategy and tactics?

Data Privacy/Security for Modern Marketers

After recent events in online privacy, what are the major shifts that will take place and how will it affect the digital landscape?

Evolving Channels, Influencers & Brands, Social Media, Media Landscape

In a world of mass media and advertising, what is truth and who can you really trust? How is the marketing landscape changing with the surge of influencers, platforms and tech.

Evolving Business Models Through 2020

Niche subscriptions, crowdsourcing, pop-up shops, brick-and-mortar: What’s working, what’s not working? Who is getting scale and how are they doing it?

Artificial Intelligence, Machine Learning and Other Emerging Technologies

How is Artificial Intelligence being used today and what are practical tools to enhance your business?

Blockchain & Cryptocurrencies

Smart contracts, decentralized apps, initial coin offerings: How will blockchain and cryptocurrencies change the market? What are the risks and opportunities presented by this whole new world?

Millennials: WTF? (Why Them First?)

What do Millennials expect from brands today? How (and why) are businesses changing internally and externally to meet the demands of this transformative generation?

Creative To Move the Needle

Long gone are the days of a catchy jingle. How are businesses successfully getting your attention and your business? How is data science being used to personalize messaging and foster 2-way communication with fans?